The tourism and experiences industry has undergone a transformative few years, shaped by the pandemic and shifting consumer behaviours.

As Australia and New Zealand’s largest experience network, Big Red Group saw an opportunity to help drive the industry forward.

We launched a biannual index on the experience economy with Big Red Group to highlight key industry trends, and champion network tourism operators.

The first-of-its-kind report quantified Australia’s experience economy, shining light on SMEs, the wider tourism sector, and local communities.