hipages - We’ve Got Your Back

Work-related injuries are costing Aussie tradies up to $4000 a year. But how much of this time off the tools is preventable?

We worked with physio experts to design a time-friendly, simple stretch routine to reduce work-related aches and pains, and show Aussie tradies that hipages has their backs, literally.

This bespoke routine targeted areas where tradies most commonly feel pain, and was free to download via the hipages app and website, amplified across owned and earned channels.

Creative communications and PR for startups. Examples of B2C work hipages tradie campaign we've got your back physio for tradies

Generated national buzz, highlights include:

  • The Today Show

  • 9News

  • 10 News First

  • Herald Sun

  • Triple M

  • The Daily Telegraph

  • Hit Network

  • The Courier Mail

  • 2GB

Team:

hipages / We Are Different

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