hipages - We’ve Got Your Back
Work-related injuries are costing Aussie tradies up to $4000 a year. But how much of this time off the tools is preventable?
We worked with physio experts to design a time-friendly, simple stretch routine to reduce work-related aches and pains, and show Aussie tradies that hipages has their backs, literally.
This bespoke routine targeted areas where tradies most commonly feel pain, and was free to download via the hipages app and website, amplified across owned and earned channels.
Generated national buzz, highlights include:
The Today Show
9News
10 News First
Herald Sun
Triple M
The Daily Telegraph
Hit Network
The Courier Mail
2GB
Team:
hipages / We Are Different